The White House is Now on Snapchat

Since most people are now into social media, White House official has announced on 11th January that they have joined the Snapchat just in time for President Obama’s State of the Union on Tuesday.  The updates will be available on their new account under the username “WhiteHouse”.  Snapchat is a video messaging app that can take photos, record videos, add text and drawings.

It was likewise reported by chief digital officer Jason Goldman in a post that this innovation is part of White House’s approach of “meeting people where they are”.  President Obama who is the first sitting president with a twitter account and a FB page, will be using this social media to speak directly to the people esp. the young adults who use the app most often.  This tool will definitely help influence the younger generation’s political opinions and future discussions. With the growing influence of social media to people, it’s a great avenue for many to voice out their opinions whether personal or political in nature. I think it’s great to be on Snapchat and start it myself, too!